Introduction to Management in the Hospitality Industry Review

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(More customer reviews)Ok I know that this sounds bad. But this book is really detailed. Which is good. The bad part is most of the detail is information repeated over and over. If they would just say what they need to say one time the book would not be so expensive and thick. I know that they could get rid of at least 100 pages because of all the repeated items in the book.

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Introduction to Management in the Hospitality Industry, Eighth Edition is the updated edition of the classic introductory textbook for those studying the subject.* Accompanied by NRAEF student workbook for use in its ProMgmt. certificate program* Offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel/tourism industries* Provides learning objectives, summaries, review questions, and key terms concepts.* Presents real-world case histories

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Hospitality Sales: A Marketing Approach Review

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(More customer reviews)I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents selling as the vital link between marketing and operations* Explains concepts and practices with clear, real-world examples* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology* Provides summaries and discussion questions at the end of each chapter* Features a quick-reference glossary of important termsHospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

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Hotel Management and Operations Review

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(More customer reviews)My review is based on having used Dr. Rutherford's book the past consecutive 7 semesters (incl summer) at Hawaii Pacific University's Travel Industry Management program.
The compilation of articles is ideal for us because chapters are short, but comprehensive and interesting enough to retain student attention. 95% of my students are foreigners, and my average class size is 30 students from at least a dozen countries.
Chapters have numerous references, and all the chapters have challenging case studies except Finance.
This particular construction lends itself to a variety of delivery techniques, as stated in the Preface.
My wish list for the 3rd edition would include: an instructor's manual or workbook, a testbank of questions, e-book version, reducing the content on Marketing (almost double the amount of information in other chapters), and adding a section on Information Technology.
Students, educators, and hospitality professionals will enjoy a favorable ROI on this purchase.

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Hotel Management and Operations, Fifth Edition provides a practical, up-to-date, and comprehensive approach to how professionals across the industry manage different departments within their operation. From the front office to finance, from marketing to housekeeping, this resource offers advanced theory played out in practical problems. Multidimensional case studies are a notable feature, with complex management problems portrayed from multiple viewpoints; "As I See It” and "Day in the Life” commentaries from new managers provide further real-world perspective. Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.

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Foundations of Lodging Management Review

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(More customer reviews)I manage the front desk at a full service hotel. I wanted one book to help me better understand the managers in the rest of the hotel and how they and their departments function. This is it. It is very detailed in my own area, and really does a nice job of showing how all the parts in a hotel inter-relate. Lots of reference material, web site references and realisitc case studies, and an easy to read writing style. I looked at two other books on the topic of hotel administration and management. This one was by far the most detailed and best. Ninemeier is Professor Emeritus from the Michigan State University Hotel School. Hayes is the former Associate Dean of the Conrad Hilton College of Hotel Administration.

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Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate. KEY FEATURES: With coverage of both small and large hotels, it addresses each department, including the front office, sales and marketing, housekeeping, maintenance and more! This edition features more on green initiatives, expanded discussion of revenue optimization, and an updated Front Office Simulation that helps students learn how to manage a hotel's front office and better understand the complexity of the entire property.

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