Average Reviews:
(More customer reviews)Very good if specifically looking for info on Hotel Industry Marketing Research
Pricey Yes, but has some good essential info. Not just abstract and philosophical advice on methods like in some self help type marketing books, but also has some real detailed info. For instance it has industry figures and percentages on some obscure items such as how many guests order movies in their rooms, and what types of movies they order (yes it's porn). Also other detailed figures on margins etc.
Definitely a good book to have in your resource library if you are focusing on hotel/hospitality/travel marketing research (if not save your money). As I said, it's a bit pricey. Must be somewhere to get it cheaper?
Tom Anderson
Anderson Analytics, LLC
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