5/14/2011

Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy Review

Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy
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I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.

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INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!A step by step promotional guide for every lodging property operator.Dramatically increase your revenue by applying the principles of this book.Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator.However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line.Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing.Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits.

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